Happy Holidays from KFA 2025 – Love Letters to Los Angeles

KFA’s 2025 holiday video, Love Letters to LA, was created as the firm’s final client outreach campaign of the year and the closing chapter of its 50th Anniversary celebration. The video serves as an expression of appreciation for Los Angeles, the communities that make the city unique, and the clients, consultants, peers, family members, and friends who have been part of KFA’s journey.
At the center of the campaign is a collaborative art project created by KFA staff. Team members gathered to paint a large mural featuring three interlocking hearts connected by a ribbon surrounding the letters “LA.” Staff, spouses, children, family members, and even pets contributed handprints and paw prints, transforming the mural into a shared representation of community. The artwork was inspired by Los Angeles mural traditions and developed through nearly thirty design iterations before arriving at the final concept.
Throughout the video, KFA team members read personal reflections about what they love about Los Angeles. Their messages celebrate the city’s neighborhoods, beaches, culture, creativity, diversity, and the connections people build through work, family, and friendship. The video is accompanied by an original musical composition created by a KFA associate, further reinforcing the collaborative nature of the project.
Production took place over two days and incorporated mural creation, time-lapse photography, interviews, voice recordings, and original music. The completed video was distributed through personalized outreach from KFA partners and firm leadership, as well as coordinated social media campaigns across YouTube, LinkedIn, Instagram, and Facebook.
Within two weeks, the campaign generated 856 client impressions and 673 client video views through direct outreach, along with more than 539,000 social media impressions and 424,000 video views. More than 200 positive responses were received from clients, consultants, and industry peers. Through creativity, collaboration, and authentic storytelling, Love Letters to LA concluded KFA’s 50th Anniversary year with a message of appreciation and connection.