2026

NYX Awards - 2026 Gold Winner Winner: Art Cloud Cultural Industry Co., Ltd.

Taiwanese Folk Suite

Entrant Company

Art Cloud Cultural Industry Co., Ltd.

Category

Advertising & Design / Packaging Design (Single)

Client's Name

Taoyuan Culture Foundation

Country / Region

Taiwan

Experience Level

Designer

About The Entry

Taiwanese Folk Suite is one of the major publishing projects of the Taoyuan Chinese Orchestra, featuring a curated selection of representative works by composer Qu Chuan-Chuan. The album showcases his profound artistic vision and distinctive compositional voice. Throughout his career as a composer and conductor, Qu has skillfully integrated Taiwanese folk songs, Indigenous musical traditions, and diverse cultural influences into a musical language that balances national identity with contemporary expression, portraying the land, its people, and the spirit of the times. In Qu’s musical world, water becomes a flowing note; this album stands as his most heartfelt tribute to Taiwan after more than two decades of living and creating on this island. Through this publication, the Taoyuan Chinese Orchestra hopes to bring the unique voice of Taiwan to a wider audience.
The visual design integrates three key components—the CD album, digital MP3 tracks, and concert program booklet—into a cohesive publishing identity. The central concept employs sound waves to outline the shape of Taiwan, symbolizing the cultural subjectivity and vitality of Taiwanese music. These expanding waveforms also resemble ripples on water, echoing Qu’s compositional philosophy of “water as flowing musical notes.” As an island nation, Taiwan is further envisioned as a luminous landform shining within the vast blue ocean.
The intertwining sound-wave patterns flow across the composition like musical tracks skimming the sea’s surface, creating a rhythmic visual cadence while evoking the boundless imaginative space opened by music. Surrounding the Taiwan waveform, motifs derived from each featured composition are subtly embedded into the background, offering visual clues to the musical content while preserving the purity and poetic atmosphere of the overall design.
The color palette combines vibrant fluorescent yellow with ocean blue, creating a striking contemporary contrast. This dynamic visual language reflects the expressive energy of the music while symbolizing the innovative transformation of traditional Chinese orchestral music. Together, these elements embody the enduring spirit of Taiwan’s musical culture—honoring tradition while continually moving forward.

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