Billy Sims BBQ Menu

Billy Sims BBQ wanted a new menu that modernized it's football theme and target the most profitable items. With strategic menu engineering and design, the new menu resulted in positive responses by the guests and an increase in our most profitable items. Utilizing product mix analysis to eliminate underperforming, high COGS, or operationally inefficient menu items, we were able to universally improve menu profitability month over month and year over year for all categories based on sales comp.