2018
Billy Sims BBQ Menu
Entrant Company
Billy Sims BBQ
Category
Marketing / Promotion Materials / Menu
Client's Name
Billy Sims BBQ
Country / Region
United States
Experience Level
Billy Sims BBQ wanted a new menu that modernized it's football theme and target the most profitable items. With strategic menu engineering and design, the new menu resulted in positive responses by the guests and an increase in our most profitable items. Utilizing product mix analysis to eliminate underperforming, high COGS, or operationally inefficient menu items, we were able to universally improve menu profitability month over month and year over year for all categories based on sales comp.
Credits
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