RAD

RAD RED is an Amber ale brewed in homage to the 1986 Cult Classic film \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"RAD\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\". While the film itself was not a box office success, it has become one of the worlds biggest cult films. The film helped launch the sport of BMX freestyle into the stratosphere after it\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s release, and played an integral part in creating the Extreme Sports movement. The film was never released on DVD. However, due to worldwide demand, the production company behind he film decided in July 2020 to release RAD on 4K dvd for the first time ever. The beauty of this beer project is the fact that owner of the film (Utopia films) has never (legally) allowed any RAD related products to be sold. Yet, with a simple request and mutual respect for property rights, Utopia films granted Alosta Brewing Co.the right to produce this beer. The unique branding on the product is what really pushed sales over the top. Not only is the can design a representation of the racing jersey the main actor (Bill Allen) wore in the film, but Limelight was able to reach various stars, and the stunt riders in the film (who, were for fans, are the true stars in the film), and got them to autograph a limited number of labels which were placed on the cans, and sent out randomly. RAD fans from all over the world have been ordering beers in an attempt to collect all of the autographed labels.