Control Resonant Pre-launch marketing

Our work on CONTROL Resonant’s social content has been a source of immense pride for the team at Reach. Not only is CONTROL Resonant one of the most hotly anticipated games of 2026, but the level of access granted and trust placed in our team to produce innovative, impactful content has been second to none.
We understood the expectations around a follow-up to 2019’s CONTROL and how passionate the community is. As a result, creating content that both honours the Remedy Entertainment pedigree and satisfies existing players has been a welcome challenge.
As with any new title, CONTROL Resonant also seeks to reach players beyond the bounds of its existing community, and so it has proven vital for content to be accessible to newcomers while still offering value to dyed-in-the-wool CONTROL fans.
Across the more than 100 assets so far deployed for CONTROL Resonant, we have aimed to strike a balance between explainers, in-world assets often laced with humour, and platform-native formats such as memes, TikTok sounds, and Instagram stories. Leaning into CONTROL Resonant’s strange, shifting world, as well as fan theories and in-jokes, has let us maintain the franchise’s trademark opacity while still entertaining and tantalising viewers with assets that fit naturally in their newsfeeds.
Seeing the level of fan response to our work has been tremendously heartening, and would not have been possible without the faith placed in the Reach team to experiment, be ambitious, and above all, be weird.