Lionsgate UK TikTok

Our collaboration with Lionsgate UK has been tremendously rewarding for the team at Reach. As fans ourselves, having a client’s trust to innovate with content while connecting directly with their community has been a delight.
Both activating Lionsgate UK’s existing following and substantially growing it, while maintaining a platform-native tone of voice, has also provided a welcome challenge. Leaning into fan memes and inside-jokes, directly engaging with individual community members, and incorporating feedback into ideation have all helped structure a content campaign that has addressed client needs without sacrificing authenticity.
Through the “We’re fans, too” approach, we have driven multiple viral moments for Lionsgate UK’s TikTok channel, leading to a reach far beyond the core community and driving tangible off-platform results. Leveraging not just their substantial back catalogue, but also their slate of exciting upcoming releases, we have helped Lionsgate UK gain visibility on the platform as a prestigious and dynamic company that film fans need to be paying attention to.
We are immensely proud of our continued work across Lionsgate UK’s TikTok channel. Not only have we been given privileged access to their releases, but we have also become entrenched with a passionate, welcoming community who uplift every aspect of our work across the platform.