FOX Upfront 2026

Fox Upfront 2026 was held on Monday, May 11, 2026, at the New York City Center. The presentation highlighted Fox Sports, Fox News, Fox Entertainment, and the streaming platform Tubi, with a central focus on the upcoming FIFA World Cup 2026.
Upfronts are critical because they allow broadcasters to secure approximately 50-80% of their annual advertising revenue months before the TV season begins, providing financial certainty and stabilizing cash flow. They also enable a network to maintain control over ad inventory, pricing, and ensure comprehensive budget allocation from major brands. Additionally, upfronts serve as a vital marketing kickoff for new fall schedules, generating industry buzz and consumer excitement through high-profile presentations. For advertisers, these negotiations offer early access to premium inventory and guaranteed audience metrics, which is essential for reaching large, engaged audiences in a fragmented media landscape where traditional TV remains a cost-effective pillar for brand awareness.
With hundreds of millions in ad revenue at stake, FOX needed its 2026 Upfront to prove the power of its portfolio. Entrusted with this pivotal, Phoenix delivered a seamless, high-impact showcase—masterfully translating corporate vision into an immersive experience that earned lasting advertiser trust.
RESULTS
Tech & Streaming: Fox introduced Fox Fan OS, an AI-native media operating system, and touted Tubi's growth, which saw double-digit volume growth and 100 million monthly active users.
Sports: The presentation heavily featured the World Cup, with comedian James Corden announcing a new late-night show, After Hours with James Corden, alongside Tom Brady and Rob Gronkowski promoting NFL coverage.
Entertainment: Highlights included a Baywatch reboot, new dramas like Memory of a Killer, and the introduction of Fox Creative Studios.
Fox News: Executives Bret Baier and Martha MacCallum highlighted record YouTube views (4.5 billion) and strong ad volume growth, claiming dominance over competitors like CNN and NBC News.
Following the event, Fox closed its upfront negotiations, reporting double-digit ad volume growth for Tubi and Fox News, record volume for Fox Sports, and overall portfolio growth in the high-single-digit percentage range.