Never underestimate Dr Pepper bait

In this humorous TikTok for Tom Thumb, the grocer’s beloved mascot, Tom, falls victim to a perfectly executed practical joke — all thanks to some irresistible Dr Pepper bait.
Captioned “Never underestimate Dr Pepper bait,” the video proves that product-forward content doesn’t have to feel promotional. Instead, a simple, witty concept turns a featured product into the punchline while giving Tom the kind of relatable, main-character energy that makes audiences want to watch, react and share.
The approach delivered standout engagement. As of Sept. 9, 2026, the video had earned 364,900 views, 35,200 likes, 2,831 comments, 5,285 saves and 17,200 shares on TikTok.
By putting Tom at the center of the action, Tom Thumb transforms a grocery store mascot into a recognizable social personality. The result feels less like traditional brand advertising and more like entertainment audiences would organically encounter in their feeds — giving the account a distinctive voice while creating a natural, memorable way to spotlight Dr Pepper.