Victoria’s Dia De Los Muertos Limited Edition WebAR bottles

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos custom bottle packaging. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Groove Jones designed the experience to work with WebAR.

WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers simply scan the QR Code on the limited edition 12 pack, 6 pack or individual bottle labels

The experience celebrated Dia de Los Muertos is an annual event celebration of life that honors the dead in Mexican culture.