2021

NYX Awards - 2021 Grand Winner Winner: Groove Jones

Victoria’s Dia De Los Muertos Limited Edition WebAR bottles

Entrant Company

Groove Jones

Category

Design & Print / Packaging

Client's Name

Constellation Brands

Country / Region

United States

Experience Level

Agency

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos custom bottle packaging. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Groove Jones designed the experience to work with WebAR.
WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers simply scan the QR Code on the limited edition 12 pack, 6 pack or individual bottle labels
The experience celebrated Dia de Los Muertos is an annual event celebration of life that honors the dead in Mexican culture.

Credits

Upshot Agency
2021
Series / Campaign
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
grand
winner
Corn Warriors

Entrant Company

Swood Media

Category

Series / Campaign / Web Series / Webisodes

Country / Region

United States

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - WESTLOFT, PUREBLINK
grand
winner
WESTLOFT COMMUNITIES

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality / Use of 360 (Skill)

Country / Region

Canada

2021
Social Marketing / Communications
NYX Awards 2021 Winner - #LovesLitterGenie 360 Campaign, Rebel Gail Communications
grand
winner

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Read beyond the lines, Family AG
grand
winner

Entrant Company

Family AG

Category

Social Marketing / Communications / Snapchat Filter

Country / Region

Switzerland