2021

NYX Awards - 2021 Grand Winner Winner: Groove Jones

Victoria’s Dia De Los Muertos Limited Edition WebAR bottles

Entrant Company

Groove Jones

Category

Design & Print / Packaging

Client's Name

Constellation Brands

Country / Region

United States

Experience Level

Agency

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos custom bottle packaging. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Groove Jones designed the experience to work with WebAR.
WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers simply scan the QR Code on the limited edition 12 pack, 6 pack or individual bottle labels
The experience celebrated Dia de Los Muertos is an annual event celebration of life that honors the dead in Mexican culture.

Credits

Upshot Agency
2021
Series / Campaign
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grand
winner

Entrant Company

Origami Research & Development

Category

Series / Campaign / Entertainment

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - The Power of Nordic Unity - 40 Years of NORDUnet , NORDUnet
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winner

Entrant Company

NORDUnet

Category

Strategic Communications / Research / Study

Country / Region

Denmark

2021
Website
NYX Awards 2021 Winner - Harpeth Hall, Finalsite
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winner
Harpeth Hall

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2021
Social Marketing / Communications
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winner

Entrant Company

Family AG

Category

Social Marketing / Communications / Snapchat Filter

Country / Region

Switzerland