2021

Entrant Company
Groove Jones
Category
Design & Print / Packaging
Client's Name
Constellation Brands
Country / Region
United States
Experience Level
Agency
Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos custom bottle packaging. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Groove Jones designed the experience to work with WebAR.
WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers simply scan the QR Code on the limited edition 12 pack, 6 pack or individual bottle labels
The experience celebrated Dia de Los Muertos is an annual event celebration of life that honors the dead in Mexican culture.
Credits
Entrant Company
Mit dizajn studio
Category
Broadcast / Television / Corporate Image
Country / Region
Croatia (Hrvatska)
Entrant Company
Groove Jones
Category
Integrated Marketing / Promotional (NEW)
Country / Region
United States
Entrant Company
Avid Creative
Category
Publications / Publication / Other
Country / Region
Canada
Entrant Company
Get Animated Medical
Category
Branded Content / Education
Country / Region
United Kingdom