2021

NYX Awards - 2021 Grand Winner Winner

Tales of Ceylon - Destination Marketing Platform

Entrant Company

Antyra Solutions

Category

Website - Travel

Client's Name

Tales of Ceylon

Country / Region

Sri Lanka

Experience Level

Agency

Tales of Ceylon is a composite destination marketing platform dedicated to showcasing the history and culture of the island of Sri Lanka through engaging stories and animated features, with the aim to inspire and create an active conversation about Sri Lanka among a potential travel audience.

It was conceptualized and designed by Antyra Solutions, a data-driven Digital Marketing Agency which combines creativity, technology and performance-based digital marketing under one roof. The team at Antyra Solutions wanted a potential traveller to ‘feel’ for the destination and actively have a conversation about Sri Lanka for their next holiday. To do so, they chose to focus on intriguing stories from the country\\\\\\\'s history, culture and about its vibrant people, to captivate the attention and interest of potential visitors.

The travel platform markets Sri Lanka to casual observers, through a storytelling approach, and this visibility and corresponding website traffic seamlessly connects with end-to-end travel planning information on key destinations, top attractions, flights, hotels and experiences with the intent of converting causal interest into booking intent. The platform also offers native advertising packages for curated brands to feature their content and connect directly with users of the website.

Credits

CEO, Antyra Solutions
Niranka T. Perera
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Web Based Production - Budget Below $3,000

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Ireland

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SCHAEFFLER

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Category

Non-Broadcast - Corporate Image

Country / Region

Germany

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The Institution of Engineering and Technology

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IET.tv

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United Kingdom

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Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Media Relations / Publicity - Digital Ad Placement

Country / Region

Saudi Arabia