We've Prepared for Times Like These

PROBLEM

Panicking Investors

Due to the Pandemic.

The COVID-19 pandemic and attendant market decline made our

investment clients very nervous--poised to make rash decisions that

would threaten their long-term financial goals.

SOLUTION

Calming Crisis

Communication.

During the 2008 Financial Crisis, Forbes recognized

Members Trust Company as the #1 top-performing

company for exchange-traded fund management.

We learned that our methods produced positive

results, which offered financial security to our

clients during a volatile market. To support our

clients and financial advisors during COVID-19, we

quickly pivoted all marketing initiatives - as well

as non-trading hours of investment staff - to help

draw parallels from the Financial Crisis to the market

impact of the pandemic in order to mitigate panicselling

of long term investments and to remain calm

in the eye of the storm. From our CEO taking calls

directly from clients, to hosting live town halls, prerecording

webinars, and posting weekly updates,

our thought leadership continues to travel across the

nation, and is still being used by competitors.

RESULT S :

11.5% engagement rate

and multiple shares within

industry – even from

competitors.