We've Prepared for Times Like These

PROBLEM
Panicking Investors
Due to the Pandemic.
The COVID-19 pandemic and attendant market decline made our
investment clients very nervous--poised to make rash decisions that
would threaten their long-term financial goals.
SOLUTION
Calming Crisis
Communication.
During the 2008 Financial Crisis, Forbes recognized
Members Trust Company as the #1 top-performing
company for exchange-traded fund management.
We learned that our methods produced positive
results, which offered financial security to our
clients during a volatile market. To support our
clients and financial advisors during COVID-19, we
quickly pivoted all marketing initiatives - as well
as non-trading hours of investment staff - to help
draw parallels from the Financial Crisis to the market
impact of the pandemic in order to mitigate panicselling
of long term investments and to remain calm
in the eye of the storm. From our CEO taking calls
directly from clients, to hosting live town halls, prerecording
webinars, and posting weekly updates,
our thought leadership continues to travel across the
nation, and is still being used by competitors.
RESULT S :
11.5% engagement rate
and multiple shares within
industry – even from
competitors.