2021

NYX Awards - 2021 Gold Winner Winner: Ceros

What's your outdoor style?

Entrant Company

Ceros

Category

Social Marketing / Communications / Social Ad Campaign

Client's Name

Design Within Reach

Country / Region

United States

Experience Level

Agency

Design Within Reach came to Ceros looking to create an interactive, immersive, and visually-compelling quiz that their followers could engage with to determine their outdoor style, and ultimately, shop their products. The quiz, the first of its kind for Design Within Reach, spanned four questions and four personas, with each yielding 4-8 product recommendations on DWR\\\'s website. This quick, easy-to-consume quiz format was successful in its appeal to Design Within Reach’s social audience. Optimized for mobile engagement, it aligned with DWR’s elevated visual aesthetic, and engaged their design-conscious audience. The quiz was promoted on Facebook and Instagram Stories as an engagement-optimized campaign. Visitors were driven to the interactive landing page after clicking on or swiping up on an ad from Facebook and/or Instagram Stories.
DWR also leveraged Ceros to create, design and build the ad unit that drove prospective customers to the interactive quiz. The ad unit, a video that echoed the first page of the quiz, was optimized for mobile. It included clear branding at the onset and captured the elevated aesthetic of the DWR brand. The headline, “That Summer Feeling,” captured visitors’ attention and the promise of “discovering your summer style” incentivized visitors to click through to the quiz.

Credits

Social Media Marketing Manager/ Design Within Reach
Justin Gimotea
Social Media and Community Manager/ Design Within Reach
Isabella Randazzo
Global Lead, Social Media/ Design Within Reach
Chessia Kelly Mcbride
Art Director/ Design Within Reach
Andrew Avila
Art Director/ Design Within Reach
Lauren Richel Kelly
Director, Editorial/ Design Within Reach
Jordan Hruska
Copy Lead/ Design Within Reach
Rachel Filipinas
Web Merchandiser/ Design Within Reach
Sarah Nye
Senior Designer/ Ceros
Rebecca Gladstone
2021
Integrated Marketing
NYX Awards 2021 Winner - Hettema House Party , The Hettema Group
gold
winner
The Hettema Group

Entrant Company

The Hettema Group

Category

Integrated Marketing / Promotional (NEW)

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Security Health Plan , Yamamoto Agency
gold
winner
Security Health Plan

Entrant Company

Yamamoto Agency

Category

Series / Campaign / Insurance

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
gold
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Website / Corporation Design

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner -  Meet Taiwan, Wizard Films/Yuan Ze University
gold
winner
The Bureau of Foreign Trade, Taiwan (R.O.C.)

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Tourism

Country / Region

Taiwan