2022

NYX Awards - 2022 Gold Winner Winner

ContraPest Campaign

Entrant Company

SFC Group

Category

Advertising - Advertising Campaign

Client's Name

Senestech ContraPest

Country / Region

United States

Experience Level

Agency

Our Challenge: Rats. They're dirty, destructive, and reproduce like, well, rats. Did you know that a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest® is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn't a household name. SenesTech knows it should be and we agree.

Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says "environmentally friendly" without saying "environmentally friendly." Seeing this ad, who wouldn't want to support safe rat sex? Bold bus shelters, bus advertisements, and billboards in California were a high-impact way to bring attention to a cleaner, more humane way to eliminate rat infestations.

2022
Strategic Campaign
NYX Awards 2022 Winner - Brand Strategy Campaign
gold
winner
Pride Houston 365

Entrant Company

Mad Hat Maven Creative

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

United States

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - Where Honor Lives
gold
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Youtube / Vimeo Videos - Government

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Nari Ward: Lazarus
gold
winner

Entrant Company

The Vilcek Foundation

Category

Video/ Film / Web Based Productions - Public Interest / Awareness

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Veterans Land Board Social Media Engagement
gold
winner

Entrant Company

Proscalar, LLC

Category

Social Media - Social Public Service & Activism

Country / Region

United States