Elanco's World Osteoarthritis Day Awareness Campaign

Elanco is a world leader in developing innovative products and solutions that enhance animal health, empowering the people that raise and care for animals. Approaching World Osteoarthritis Day, which is celebrated on October 12 every year, Elanco Iberia partnered with Ulled to develop an awareness campaign that could draw attention to the fact that animals also suffer from this disease, urging pet owners to seek appropriate treatment. At the same time, the campaign sought to position Elanco as a reference brand in pet health, in what is a highly competitive environment.