Bell V-280 Valor Strategic Marketing Campaign

To provide for the defense of the United States and retain its position as the globally dominant land power, U.S. Army Aviation must modernize now. A key component of that modernization effort is Future Vertical Lift. Bell is working side by side with the U.S. Army to fulfill this modernization initiative and is ready to help Army Aviation transformation with the V-280 Valor. The aircraft was designed to give the U.S. Army the proven, unmatched speed, agility and reach it requires to support the Joint Force in joint all-domain operations.

To prove to the U.S. Army and key government stakeholders that Bell is ready to serve the next-generation of warfighters and the V-280 Valor is the right Future Long-Range Assault Aircraft solution, Bell launched an integrated marketing campaign.

Many dynamic components were created to launch this campaign including a dedicated landing page, targeted digital advertising, print advertising, AR advertising, brand journalism, audio advertising, video series, PR outreach and social media campaign.

As a result, we achieve 1.2M social impressions, 64.5K social engagements, 5.4% engagement rate, 18.7K social clicks, 110.4K total video views and 87K landing page views.