Formica Corporation - SurfaceSet® 2022 Lookbook

The Project : Create a downloadable and emailable document that promotes the 2022 SurfaceSet® Collection. The document will be hosted on Formica.com, used as a part of sales presentations, and emailed to customers.

Aligning with 2022 interior design trends, the SurfaceSet® Collection is comprised of 4 solid colors, 6 woodgrains, ten patterns and 1 new texture. We concepted a nicely-designed lookbook that would focus on and celebrate the new products. The lookbook is heavily visual, with the design rationale accompanying imagery to tell the stories.

The entire document is hyperlinked to Formica.com to encourage interior designers to order a free sample, connect the 'selling dots' for the sales team and to sell in the absence of an actual sales person. The document has been translated into multiple languages, optimized for all North American customers. To date it has been downloaded from the Formica websites, and used as a presentation piece in hundreds of sales presentations to architectural firms across North America.