Nissan Dealer Generates Critical Leads

Harnessing the experience of a 7-year partnership, a Nissan dealer sought the guidance of C-4 Analytics to develop a marketing strategy tailored around used car sales and acquisition. Our goal was simple; help George Harte Nissan increase their used-car inventory by providing them with quality lead submissions. Through a combination of on-site awareness and email marketing, we crafted a complete digital campaign focused on increasing used-car inventory. We launched our campaign from January to the end of February 2020, generating these extraordinary results: 287 New User Sessions On-Site, 53 Campaign Leads Generated, & 18% Campaign Form Submission Rate.

Our careful conception coupled with swift movement proved to be beneficial as our client navigated an industry that was experiencing a complex metamorphosis. This nimbleness afforded George Harte Nissan with relevant leads, assisting their business objective.