#LiveLOFT: LOFT’s Fall Campaign in Stowe, Vermont

LOFT tasked CBC with creating an influencer program to generate buzz on social media for their upcoming Fall Collection launch. Our solution? The #LiveLOFT Influencer Trip, an exclusive opportunity for lifestyle and fashion influencers to experience LOFT's Fall Collection through an interactive trip, creating authentic content and building lasting relationships.
We started with the perfect fall location: Stowe, Vermont. An idyllic New England hamlet nestled in the Green Mountains, Stowe is world famous fall foliage is a viral post waiting to happen: sipping hot cider at a cider mill, feeding cows at VonTrapp Brewery (the same family from “The Sound of Music”, rode a gondola to the top of Mount Snow, and meditated with Vermont’s premier yoga instructor - all while experiencing the style and comfort of LOFT's latest collection.
The bucket-list experience was so loved that influencers posted well beyond their contracted agreements, driving impressions to 30 million and engagement rates 4x higher than the industry standard of 3%. In total, the contracted posts drove over 296,000 impressions, 9,500 engagements, and over 900 clicks to the LOFT website.
Aside from driving measurable results for LOFT, our influencers absolutely adored the The #LiveLOFT Influencer Trip and felt they were able to connect with the brand in a unique way. Attendees noted that, "the experience was simply amazing! The attention to detail, the activities, the clothes, the food, everything was perfect. It was a great group of influencers, very diverse and fun."
The #LiveLOFT Influencer Trip was a memorable and successful campaign that elevated LOFT's brand profile and generated significant awareness for its new Fall Collection.