NYCEAL

Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism. A combination of human-forward photography, utilitarian typography, and an optimistic color palette make the brand both approachable and authoritative.

NYCEAL's education campaign is anchored by a resource-driven website providing information on how to engage communities and address vaccine hesitancy and disparities. The website was structured to present layers of scientific data, storytelling, personal testimonies, and other key insights.