2023

NYX Awards - 2023 Gold Winner Winner

Restoring a Princess

Entrant Company

PRINCESS JULIANA INTERNATIONAL AIRPORT

Category

Series or Campaign - Tourism

Client's Name

Brian Mingo

Country / Region

Netherlands Antilles

Experience Level

Internal

On September 6, 2017 the Princess Juliana International Airport in Sint Maarten suffered significant damage when Hurricane Irma struck the island as a Category 5 hurricane. Wind-speeds of more than 185 miles/hrs. (296 km/hrs.) were recorded. Ten days later, the already compromised infrastructure was further compromised by Hurricane Maria. The roof of the terminal building was blown off; the entrance doors caved in and the inside of the terminal was battered. With most of the roof missing and exposed to the elements like rain and sea spray from the massive sea waves. This resulted in significant damage to equipment and electronics on all levels of the terminal.

The series "Restoring a Princess" takes you behind the scenes of the reconstruction process of the Princess Juliana International Airport (SXM). From the roof to the basement, from departure to arrival we'll show you all the hard work and dedication in getting the Princess back to her glory. This project was funded by the World Bank (WB) and the European Investment Bank (EIB) through a loan from the Government of Sint Maarten to the SXM Airport.

Credits

Darin Hodge
Gee Money
Suzy Kartokromo
Mirto Breell
Michelle McNaught
Damien Schmidt
2023
Marketing Effectiveness
NYX Awards 2023 Winner - Driving New Patients for a Leading Radiology Provider
gold
winner

Entrant Company

Konstruct Digital

Category

Marketing Effectiveness - Digital Marketing Campaign

Country / Region

Canada

2023
Integrated Marketing
NYX Awards 2023 Winner - Shaping Change Together
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Country / Region

United Kingdom

2023
Broadcast / Television
NYX Awards 2023 Winner - American Family Insurance - The Captain
gold
winner
American Family Insurance

Entrant Company

Elite Media

Category

Broadcast / Television - Visual Effects

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Canada’s Heart is Calling
gold
winner

Entrant Company

Travel Manitoba

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

Canada