2023

NYX Awards - 2023 Gold Winner Winner

ACAAI AllergistFinder.com Website

Entrant Company

SFC Group

Category

Website - Health

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. Problem is, they’re likely seeing the WRONG doctor. The American College of Allergy, Asthma & Immunology needed to raise awareness among both patients and their providers about the importance of seeing the RIGHT one—a board-certified, fellowship-trained allergist. We developed a campaign-branded microsite to highlight the importance of referring allergy and asthma sufferers to board-certified allergists. The site showcased two videos starring John C. McGinley that we created to convince primary care providers and patients that, if you're wheezing, sneezing, or itching, it’s time for an allergist. This simple, streamlined page did what it was intended to: it drove patients to allergists—in droves.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
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