2023
Entrant Company
SFC Group
Category
Website - Health
Client's Name
American College of Allergy, Asthma, and Immunology
Country / Region
United States
Experience Level
Agency
Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. Problem is, they’re likely seeing the WRONG doctor. The American College of Allergy, Asthma & Immunology needed to raise awareness among both patients and their providers about the importance of seeing the RIGHT one—a board-certified, fellowship-trained allergist. We developed a campaign-branded microsite to highlight the importance of referring allergy and asthma sufferers to board-certified allergists. The site showcased two videos starring John C. McGinley that we created to convince primary care providers and patients that, if you're wheezing, sneezing, or itching, it’s time for an allergist. This simple, streamlined page did what it was intended to: it drove patients to allergists—in droves.
Credits
Entrant Company
Carimus
Category
Branded Content - Business-to-Business
Country / Region
United States
Entrant Company
SCAinteractive
Category
Integrated Marketing - Integrated Mobile Experience
Country / Region
United States
Entrant Company
PAGEONE
Category
Strategic Campaign - Social Media Campaign
Country / Region
Philippines
Entrant Company
LevLane
Category
Series or Campaign - Medical
Country / Region
United States