2023

NYX Awards - 2023 Gold Winner Winner: Infernozilla

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Content Marketing Strategy / Communication Plan

Client's Name

VOID Interactive

Country / Region

United States

Experience Level

Agency

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.

This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

2023
Strategic Campaign
NYX Awards 2023 Winner - Washington Area Fuel Fund Ice House Event, Washington Gas
gold
winner

Entrant Company

Washington Gas

Category

Strategic Campaign / PR Campaign

Country / Region

United States

2023
Immersive & Mixed Reality
NYX Awards 2023 Winner - Homecore, Qinru Zhang
gold
winner

Entrant Company

Qinru Zhang

Category

Immersive & Mixed Reality / Animation

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Simplifying Complexities Through Illustration, NJI
gold
winner

Entrant Company

NJI

Category

Design / Illustration / Infographic

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - 2022 ADI Video Campaign, Yamamoto Agency
gold
winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Video / Web Based Productions / Branding

Country / Region

United States