QuickExtract Marketing Campaign

Entrant Company

Pyxis Communications

Category

Strategic Campaign / Digital Marketing Campaign

Client's Name

LGC Biosearch Technologies

Country / Region

United States

Experience Level

Agency

LGC Biosearch Technologies sought to develop a unique and bold marketing campaign to bring unprecedented understanding and awareness to their versatile QuickExtract DNA Extraction product. In this effort, Pyxis Communications stepped in to develop a unique and compelling marketing campaign that conveyed the product's immense contributions to modern-day science and technology, such as its impact on CRISPR gene editing, deep space exploration, and COVID-19 pandemic. Through this ambitious effort, they were able to create exceptional content that accurately showcased the incredible results made possible with QuickExtract.

Campaign deliverables included:

Landing page: https://info.biosearchtech.com/extraordinary

Web banners

E-mail blast

Social media

Video: https://vimeo.com/manage/videos/812479176