2023
Entrant Company
Pyxis Communications
Category
Strategic Campaign / Digital Marketing Campaign
Client's Name
LGC Biosearch Technologies
Country / Region
United States
Experience Level
Agency
LGC Biosearch Technologies sought to develop a unique and bold marketing campaign to bring unprecedented understanding and awareness to their versatile QuickExtract DNA Extraction product. In this effort, Pyxis Communications stepped in to develop a unique and compelling marketing campaign that conveyed the product's immense contributions to modern-day science and technology, such as its impact on CRISPR gene editing, deep space exploration, and COVID-19 pandemic. Through this ambitious effort, they were able to create exceptional content that accurately showcased the incredible results made possible with QuickExtract.
Campaign deliverables included:
Landing page: https://info.biosearchtech.com/extraordinary
Web banners
E-mail blast
Social media
Video: https://vimeo.com/manage/videos/812479176
Credits
Entrant Company
Gravity Global
Category
Website / Best User Experience
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Advertising / Advertising Campaign
Country / Region
United Kingdom
Entrant Company
C-4 Analytics
Category
Marketing Effectiveness / Digital Marketing Campaign
Country / Region
United States
Entrant Company
Infernozilla
Category
Social Media / Social Promotions & Contests
Country / Region
United States