2023

NYX Awards - 2023 Gold Winner Winner: Lara Collado

Chronicle of an Extintion Foretold

Entrant Company

Lara Collado

Category

Advertising / Online AD (Campaign)

Client's Name

Country / Region

Spain

Experience Level

Student

Chronicle of an Extintion Foretold was created as an activist project to raise awareness within the population in order to protect and save the environment and all the living beings. This project criticises the atrocities that humans do to the planet, focusing on air pollution, the problem with plastics and animal testing.
Let me explain two of the pictures that have a text written in Spanish:
The picture with a delicious fish & plastic says: "The most delicious part of a fish is THE PLASTIC"
The picture with the girl covered in blood says: "How many lives are your cosmetics worth?". As you can see, the model holds a can with an atrocious label. In the label we can read: "Tested on animals".

Credits

Lara Collado Martín
2023
Strategic Campaign
NYX Awards 2023 Winner - Canada’s Heart is Calling, Travel Manitoba
gold
winner

Entrant Company

Travel Manitoba

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

Canada

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Manufacturing Explorers Season 3 , AMT
gold
winner

Entrant Company

AMT

Category

Video / Web Based Productions / Environmental

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer, Player One Trailers
gold
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Art Direction

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
gold
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / Strategic Communications / Other__

Country / Region

United States