2023

NYX Awards - 2023 Gold Winner Winner: Lara Collado

Chronicle of an Extintion Foretold

Entrant Company

Lara Collado

Category

Advertising / Online AD (Campaign)

Client's Name

Country / Region

Spain

Experience Level

Student

Chronicle of an Extintion Foretold was created as an activist project to raise awareness within the population in order to protect and save the environment and all the living beings. This project criticises the atrocities that humans do to the planet, focusing on air pollution, the problem with plastics and animal testing.
Let me explain two of the pictures that have a text written in Spanish:
The picture with a delicious fish & plastic says: "The most delicious part of a fish is THE PLASTIC"
The picture with the girl covered in blood says: "How many lives are your cosmetics worth?". As you can see, the model holds a can with an atrocious label. In the label we can read: "Tested on animals".

Credits

Lara Collado Martín
2023
Strategic Campaign
NYX Awards 2023 Winner - BC Hydro at the PNE Fair, Creative Others
gold
winner

Entrant Company

Creative Others

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

Canada

2023
Social Media
NYX Awards 2023 Winner - The End of the Weld, Gravity Global
gold
winner
CPC (Colder Products Company)

Entrant Company

Gravity Global

Category

Social Media / Social Ad Campaign

Country / Region

United Kingdom

2023
Website
NYX Awards 2023 Winner - Joe Van Gogh Website, AndiSites Inc.
gold
winner
Joe Van Gogh

Entrant Company

AndiSites Inc.

Category

Website / Food & Beverage

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - National Cat Day Reel, Morris Animal Foundation
gold
winner

Entrant Company

Morris Animal Foundation

Category

Social Media / Social Content / Post

Country / Region

United States