2023

NYX Awards - 2023 Gold Winner Winner

Chronicle of an Extintion Foretold

Entrant Company

Lara Collado

Category

Advertising - Online AD (Campaign)

Client's Name

Country / Region

Spain

Experience Level

Student

Chronicle of an Extintion Foretold was created as an activist project to raise awareness within the population in order to protect and save the environment and all the living beings. This project criticises the atrocities that humans do to the planet, focusing on air pollution, the problem with plastics and animal testing.

Let me explain two of the pictures that have a text written in Spanish:

The picture with a delicious fish & plastic says: "The most delicious part of a fish is THE PLASTIC"

The picture with the girl covered in blood says: "How many lives are your cosmetics worth?". As you can see, the model holds a can with an atrocious label. In the label we can read: "Tested on animals".

Credits

Lara Collado Martín
2023
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Category

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Country / Region

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