Demand Accelerator: a first-to-market and only real-time dem

The INFUSE Demand Accelerator is the first-to-market and only real-time demand intelligence platform in our industry. This wholly-woman-led technology developed by INFUSEmedia provides clients with real-time intelligence about their demand programs’ performance to assess their needs and deliver custom-tailored solutions to achieve intended outcomes.

Demand Accelerator has optimized performance tracking and analysis of demand programs, allowing businesses to make more informed decisions and enhance their strategies.

The development of Demand Accelerator was driven by our commitment to innovation and our desire to provide clients with the most up-to-date insights into their demand programs. The INFUSEmedia team recognized that traditional methods of measuring program performance were often outdated or inaccurate, so researched and developed an in-house solution that would provide clients with real-time data and actionable insights.

To achieve this goal, we leveraged advanced technologies such as artificial intelligence (AI) and machine learning (ML). By combining these technologies with our existing data sources, we were able to create a powerful platform that could instantly process large amounts of data in order to generate accurate insights into demand program performance.

This allowed us to empower clients with detailed reports on key metrics such as account-based marketing (ABM) reach, intent-based marketing scoring, lead conversion rate, and buying committee engagement, enabling informed decisions and a maximum return on investment (ROI).

The impact of Demand Accelerator has been significant for both INFUSE and its clients. It has improved demand generation services by delivering timely and relevant information on ongoing program performance and optimizing decision-making and investments. Clients are enabled with real-time intelligence and can conduct industry benchmarks to inform their strategies and achieve intended campaign outcomes.

Demand Accelerator is an important example of how the INFUSE culture of innovation encourages ideas from across the organization through the creative deployment of advanced AI/ML technologies and digital tools, driving positive outcomes for both the organization and its clients.