2023

NYX Awards - 2023 Gold Winner Winner

The End of the Weld

Entrant Company

Gravity Global

Category

Social Media - Social Ad Campaign

Client's Name

CPC (Colder Products Company)

Country / Region

United Kingdom

Experience Level

Agency

CPC is the #1 fluid connector brand. A large portion of their business provides connectors for biopharmaceutical processing and cell and gene therapy. Traditionally, when companies build fluid delivery systems, engineers use tube welding to connect tubes. But this method comes with safety risks, inefficiencies and costs. With the launch of MicroCNX™, an aseptic micro-connector, CPC created a safer, more efficient and more cost-effective connection solution that would put an end to antiquated tube welding forever.

Knowing the launch of MicroCNX™ would revolutionize the market, we used a teaser campaign to start building interest. Our message— It’s the end of the weld—encouraged inquiry and trial adoption. Digital ads drove viewers to a landing page, endoftheweld.com, where they could sign up to be the first to know about product information. The page featured a clock counting down to the end of the weld and the introduction of MicroCNX™. As the date approached, we changed content on the page to include gamification. Upon launch, we revealed the product name and its game-changing benefits. Launch included video, tradeshow marketing and sample kits. The results: over 38 million impressions, nearly 100,000 website visits, 1,173 leads and 133 pipeline opportunities.

Credits

All@GravityGlobal
2023
Video / Web Based Productions
NYX Awards 2023 Winner - Manufacturing Explorers Season 3
gold
winner

Entrant Company

AMT

Category

Video / Web Based Productions - Manufacturing

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - KoçSistem’s ‘Green Intelligence’ Project
gold
winner
KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Campaign - CSR Program

Country / Region

Turkey

2023
Video / Web Based Productions
NYX Awards 2023 Winner - 2022 ADI Video Campaign
gold
winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Video / Web Based Productions - Branding

Country / Region

United States

2023
COVID-19 Related
NYX Awards 2023 Winner - Up The Antibodies
gold
winner
AstraZeneca

Entrant Company

Edelman

Category

COVID-19 Related - Pharmaceuticals

Country / Region

United States