2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

The End of the Weld

Entrant Company

Gravity Global

Category

Social Media / Social Ad Campaign

Client's Name

CPC (Colder Products Company)

Country / Region

United Kingdom

Experience Level

Agency

CPC is the #1 fluid connector brand. A large portion of their business provides connectors for biopharmaceutical processing and cell and gene therapy. Traditionally, when companies build fluid delivery systems, engineers use tube welding to connect tubes. But this method comes with safety risks, inefficiencies and costs. With the launch of MicroCNX™, an aseptic micro-connector, CPC created a safer, more efficient and more cost-effective connection solution that would put an end to antiquated tube welding forever.
Knowing the launch of MicroCNX™ would revolutionize the market, we used a teaser campaign to start building interest. Our message— It’s the end of the weld—encouraged inquiry and trial adoption. Digital ads drove viewers to a landing page, endoftheweld.com, where they could sign up to be the first to know about product information. The page featured a clock counting down to the end of the weld and the introduction of MicroCNX™. As the date approached, we changed content on the page to include gamification. Upon launch, we revealed the product name and its game-changing benefits. Launch included video, tradeshow marketing and sample kits. The results: over 38 million impressions, nearly 100,000 website visits, 1,173 leads and 133 pipeline opportunities.

Credits

All@GravityGlobal
2023
Website
NYX Awards 2023 Winner - Divi and Tamarijn Aruba Website Copywriting, Quill & Ink
gold
winner
Lou Hammond Group for Divi and Tamarijn

Entrant Company

Quill & Ink

Category

Website / Hotel / Lodging

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Grounded in Clay: The Spirit of Pueblo Pottery, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Content Marketing Strategy / Event

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Petrol Ofisi Sosyal Lig, Promoqube
gold
winner

Entrant Company

Promoqube

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

Turkey

2023
Design
NYX Awards 2023 Winner - Semtech Rebranding and New Corporate Identity, Semtech
gold
winner

Entrant Company

Semtech

Category

Design / Corporate Identity

Country / Region

United States