2023

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ARCO's HOLA 50 Video

Entrant Company

Ulled Asociados

Category

Video / Web Based Productions - Corporate Image

Client's Name

ARCO

Country / Region

Spain

Experience Level

Agency

ARCO is a leading, family-owned Spanish company specialized in the design and manufacture of regulation and control systems for professional water, gas and heating installations. At the forefront of the industry for over 40 years, it is known internationally for its ground-breaking innovations in valve making, creating solutions that improve overall performance and structural reliability, even in the most difficult conditions. Operating from its headquarters in Valencia, the company currently employs over 400 people and is present in more than 80 countries around the world.

Entering its 50th anniversary in 2023, ARCO is in a unique position to consolidate and reinforce its brand image with its local and national stakeholders. With the help of Ulled, the company is carrying out an extensive program of activities to celebrate this extraordinary milestone, under the concept HOLA 50 (HELLO 50).

As part of the celebrations, ARCO challenged Ulled to create a corporate video to be used throughout the year. A video that could embody the ethos of the company at this point of its existence, highlighting its leadership positioning, its achievements over the decades and – crucially – its vision for the future.

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