2023

NYX Awards - 2023 Gold Winner Winner: Cleveland Clinic Foundation

Little Book of Big Impact 2022 | Mission: Possible

Entrant Company

Cleveland Clinic Foundation

Category

Publications / Brochure

Client's Name

Country / Region

United States

Experience Level

Internal

They say less is more. Here’s proof: Measuring roughly 4.5 inches by 6.5 inches and weighing in at only 50 pages, Cleveland Clinic’s Little Book of Big Impact won’t be used as a doorstop anytime soon. But what it lacks in physical size or heft, this diminutive publication — created annually by the international health system’s Philanthropy Institute — more than makes up for with succinctly substantive content. For the 2022 edition, the theme was “Mission: Possible.” In a couple of hundred words or fewer, vivid vignettes told donors how their generosity is saving lives and changing lives at Cleveland Clinic. They learned about groundbreaking research, seeded with philanthropy, to develop vaccines that could prevent adult-onset cancers. They got up to speed on donor-supported studies to investigate the benefits of long-term, high-intensity aerobic exercise for patients with Alzheimer’s disease or Parkinson’s disease. And they went inside a fetal surgery/care center, where philanthropy makes possible seemingly impossible miracles such as the complex surgical removal of a malignant tumor that was compressing the heart of a 26-week-old fetus. The latest Little Book of Big Impact also provided an overview of Cleveland Clinic’s current fundraising priorities. Throughout the booklet, tight and bright text was accompanied by simple yet effective photos and illustrations. Handsomely packaged and mailed with a quick note from Philanthropy Institute Chair Lara Kalafatis, the end result amounted to a pocket-size case for support, as compelling as it was concise.

Credits

Executive Director | Philanthropy Communications Cleveland Clinic
Cindy Fink
2023
Website
NYX Awards 2023 Winner - Community Consolidated School District 62, Finalsite
gold
winner
Community Consolidated School District 62

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Paint the Town Red Map Makers Contest, Infernozilla
gold
winner

Entrant Company

Infernozilla

Category

Social Media / Social Engagement

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
gold
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Directing

Country / Region

United States

2023
Student Submission
NYX Awards 2023 Winner - Made for a deeper connection, Miami Ad School NY
gold
winner

Entrant Company

Miami Ad School NY

Category

Student Submission / Student AD

Country / Region

United States