2023

NYX Awards - 2023 Gold Winner Winner

Born2Bond

Entrant Company

Gravity Global

Category

Website - Consumer Product / Services

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.

While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.

Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.

Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.

The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Strategic Campaign
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Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

United States

2023
Video / Web Based Productions
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Entrant Company

Ontario International Airport Authority

Category

Video / Web Based Productions - Government

Country / Region

United States

2023
Website
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Community Consolidated School District 62

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Born2Bond
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Website - Best User Experience

Country / Region

United Kingdom