2023

NYX Awards - 2023 Gold Winner Winner

Charting a New Course by Defining Values

Entrant Company

Harbor

Category

Strategic Campaign - Internal Comm Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Harbor was launched in August 2023, following the merger of several professional services providers in the legal industry. The heritage companies brought 30+ years of experience serving law firms, corporations, and their law departments.

Prior to our brand reveal, we set out to define a set of core values for the united company – retaining some “old” values from the legacy businesses, while articulating them in a fresh way that was compelling and authentic to our combined workforce of 650+.

Methodology

Hudson Cutler & Co. conducted interviews with key stakeholders from our board of directors and executive team about values capturing the ethos of the business.

The internal team then conducted an employee survey asking:

*What unique qualities drew them to us as an employer

*Which 3 values (out of 15) most accurately described us or who we aspire to be

*Examples of how they saw these values “in action” within their roles

Values

Based on the survey results, we defined a set of five value statements that tied in with the new company brand:

Our collaboration and knowledge exchange make us stronger

We have an ambitious commitment to the success of our clients

We are focused yet flexible in how we deliver

We are growing an inclusive community within our company and our ecosystem

We are building resilient connections throughout the legal industry

Outcome

In July, we launched the company values on our intranet, in a series of five videos, each with an employee discussing what the value statements meant to them personally. Speakers from different parts of the business were selected on the basis of their survey responses.

In August, we held internal “watch parties” showing a 28-minute video featuring executives, clients, and employees discussing our new company name and brand, value proposition, and values. The meetings were in-person in eight cities plus a virtual meeting on Airmeet.

Credits

Global Head of Marketing, Harbor
Kaye Sycamore
Chief Talent Officer, Harbor
Karen Curran
Communications, Harbor
Eureka Endo
Harbor
Regina Walton
Harbor
Alexandra Hu
Harbor
Katherine Milani
Harbor
Milan Nugent
Harbor
Alesia Veasman
nideaspace.tech
Eureka Endo
Freelance
Janice Oldmeadow
2023
Video / Web Based Productions
NYX Awards 2023 Winner - Scary Acres attraction
gold
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Video / Web Based Productions - Cinematography / Videography

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Diriyah, the road to hajj
gold
winner
Diriyah Gate Development Authority

Entrant Company

Create Group

Category

Social Media - Social Campaign

Country / Region

Saudi Arabia

2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer
gold
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Motion Graphics

Country / Region

United States

2023
Branded Content
NYX Awards 2023 Winner - Sensata INSIGHTS Brand Launch
gold
winner
Sensata Technologies

Entrant Company

MonogramGroup

Category

Branded Content - Business-to-Business

Country / Region

United States