2023
Entrant Company
AMT
Category
Video / Web Based Productions - Manufacturing
Client's Name
Country / Region
United States
Experience Level
Internal
Road Trippin’ with Steve – Season 3
An IMTS+ Original Series
Detroit was given the name “Motor City” for a reason – it was the global center, where skilled workers and innovation flourished. As things change, so too will they remain the same, and viewers will find this out in Season 3 of Road Trippin’ with Steve, when host Stephen LaMarca, AMT’s technology analyst, visits Detroit to drop in on Stellantis, LIFT, and FANUC America.
Episode 1 - Stellantis
Jump in and join Stephen LaMarca as he gets his first look inside an automotive production facility at Stellantis’ Detroit Assembly Complex – Jefferson. Watch as iconic American SUVs take shape with the help of 900 robots, a few rocket scientists, and a vigilant team of quality control inspectors.
Episode 2 - LIFT
The crew heads to LIFT, a Manufacturing USA® institute focused on advanced lightweight materials. In the onsite Learning Lab designed to inspire future generations of manufacturers, Steve aces his first-ever welding test. He then dives into the complex world—and exciting future—of material science—where thousands of digital alloys are developed and tested in days, not months.
Episode 3 – FANUC America
The Road Trip continues with a visit to FANUC’s Detroit facility. From the classis robo drill to the fully collaborative robots programmed with icons to CNC simulators designed for education, Steve gets to sample the amazing innovations FANUC delivers to manufacturing every day.
Credits
Entrant Company
Gravity Global
Category
Strategic Campaign - Digital Marketing Campaign
Country / Region
United Kingdom
Entrant Company
SCAinteractive
Category
Marketing Effectiveness - Interactive Brand Experience
Country / Region
United States
Entrant Company
C-4 Analytics
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Konstruct Digital
Category
Website - Business to Business
Country / Region
Canada