2023

NYX Awards - 2023 Gold Winner Winner: AMT

Road Trippin' with Steve

Entrant Company

AMT

Category

Video / Web Based Productions / Manufacturing

Client's Name

Country / Region

United States

Experience Level

Internal

Road Trippin’ with Steve – Season 3
An IMTS+ Original Series
Detroit was given the name “Motor City” for a reason – it was the global center, where skilled workers and innovation flourished. As things change, so too will they remain the same, and viewers will find this out in Season 3 of Road Trippin’ with Steve, when host Stephen LaMarca, AMT’s technology analyst, visits Detroit to drop in on Stellantis, LIFT, and FANUC America.
Episode 1 - Stellantis
Jump in and join Stephen LaMarca as he gets his first look inside an automotive production facility at Stellantis’ Detroit Assembly Complex – Jefferson. Watch as iconic American SUVs take shape with the help of 900 robots, a few rocket scientists, and a vigilant team of quality control inspectors.
Episode 2 - LIFT
The crew heads to LIFT, a Manufacturing USA® institute focused on advanced lightweight materials. In the onsite Learning Lab designed to inspire future generations of manufacturers, Steve aces his first-ever welding test. He then dives into the complex world—and exciting future—of material science—where thousands of digital alloys are developed and tested in days, not months.
Episode 3 – FANUC America
The Road Trip continues with a visit to FANUC’s Detroit facility. From the classis robo drill to the fully collaborative robots programmed with icons to CNC simulators designed for education, Steve gets to sample the amazing innovations FANUC delivers to manufacturing every day.

Credits

Content Director
Mary Cecile Neville
Technology Analyst
Stephen LaMarca
2023
Advertising
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Entrant Company

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Category

Advertising / Advertising Campaign

Country / Region

United States

2023
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Entrant Company

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Category

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Country / Region

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winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

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Category

Social Media / Social Campaign

Country / Region

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Entrant Company

Voler Strategic Advisors

Category

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Country / Region

United States