2021
Entrant Company
Affinity Creative Group
Category
Integrated Marketing - Intergrated Marketing / Other
Client's Name
Purple Brands
Country / Region
United States
Experience Level
Agency
Earth Month with a Redwood is a connected campaign spanning physical and digital touchpoints to promote its dedication to sustainable practices and love for the great outdoors. Affinity Creative Group delivered a complete campaign strategy, creating retail and point-of-sale materials, a dedicated Earth Month microsite, and a 30-day social media campaign. By utilizing QR codes across in-store and on-premise materials, as well as paid and organic social media efforts, the campaign’s goal was to drive traffic to the dedicated microsite while educating and incentivizing consumers to enter the Redwood Glamping Experience Sweepstakes.
Entrant Company
NEXT/NOW
Category
Design & Print - Packaging
Country / Region
United States
Entrant Company
Beyond the Porch
Category
Branded Content - Biography
Country / Region
United States
Entrant Company
Loveridge Digital
Category
Web Based Production - Animation
Country / Region
Ireland
Entrant Company
Moms Don't Have Time to...
Category
Audio & Podcasts - Program
Country / Region
United States