2021
Entrant Company
Gravity Global
Category
Social Marketing / Communications - Social Content / Post
Client's Name
EGR
Country / Region
United Kingdom
Experience Level
Agency
EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut.
EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.
Credits
Entrant Company
Hong Kong Metropolitan University
Category
Branded Content - Schools / Colleges / Universities
Country / Region
Hong Kong SAR
Entrant Company
WebMechanix
Category
Website - Home Page / Landing Page
Country / Region
United States
Entrant Company
The Fource Group
Category
Covid Related - Social Video
Country / Region
United States
Entrant Company
Greystone & Co. II LLC
Category
Website - Best User Experience
Country / Region
United States