2021

NYX Awards - 2021 Gold Winner Winner: Greystone & Co. II LLC

Greystone Website Redesign 2020

Entrant Company

Greystone & Co. II LLC

Category

Website / Best User Experience

Client's Name

Greystone

Country / Region

United States

Experience Level

Internal

The Challenge:
To create and update the Greystone brand to transform our messaging from three pillars: Lending, Investment, and Advisory to one company and one theme of “Commercial Real Estate Finance”. Bringing the look and feel into the modern era and more elegant. Building a unique and interesting website that represents the creativity of our financing expertise. Differentiating Greystone from other industry leaders and providing new content, branding, and design elements.
Details: Our team focused closely on the design and technical details while building our new website to ensure a seamless user experience when visiting our page. We created a new way to represent all Greystone affiliate businesses and built a new content tagging and categorization system for all Insights, News, and Transactions. We seamlessly integrated all third-party plug-in apps to our digital marketing sources, social media, and Salesforce. By implementing new tracking pixels on our site, we can report and analyze website traffic patterns and interactions.

2021
Design & Print
NYX Awards 2021 Winner - Erase Food Waste AR, NEXT/NOW
gold
winner
Morton Salt

Entrant Company

NEXT/NOW

Category

Design & Print / Packaging

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - LDH FLU- ROLL UP YOUR SLEEVES, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Series / Campaign / Public Interest / Awareness

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - for the love of life, Parnaso
gold
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Consumer Products / Services

Country / Region

Spain

2021
Web Based Production
NYX Awards 2021 Winner - Nutrena ProForce Video, Yamamoto Agency
gold
winner

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Country / Region

United States