MooseToys/AdColony Spin the Wheel of Success for Collins Key

Moose Toys partnered up with AdColony to develop a campaign which drove awareness for their new Collins Key products as well as incentivize users to engage with the unit to learn more about each product. By utilizing AdColony’s Instant Play HD Video and Dynamic End Card technology, the campaign provided an experience that was both informative and fun! By fully embracing the fun, energetic nature of Collins Key, this campaign exceeded expectations, resulting in exceptional engagement rates and time spent.

The creative strategy for this campaign centered around the light, fun nature of Collins Keys’ YouTube channel. By utilizing AdColony’s Instant Play HD Video and Dynamic End Card technology, the campaign provided the target audience an experience that was both informative and fun! Implementing an interactive Dynamic End Card gave users an extra opportunity to engage more with the brand and raise awareness for the Collins Key products.

After users viewed a video about the new Collins Key toys, they were then brought to a screen which showed a colorful “Mystery Challenge Wheel”. They were then encouraged to swipe to spin the wheel and depending on which slot it landed on, they would be sent to a video that showed Collins Key describing that particular product. Products include: Mystery Challenge Wheel, The Ultimate Unboxing Game, Mystery Box Challenge, Deluxe Fake Food Challenge, and Double Fake Food Showdown. Giving the users the ability to play a game emphasized the jovial nature of the products and encouraged excitement among its target audiences.

The combination of the informative product video as well as the interactive Dynamic End Card where users were able to physically swipe the screen to engage with different products, encouraged both awareness as well as incentivize users to engage with the unit to learn more about each product. The execution allowed kids to experience the toy in the digital world which was the perfect complement to all the brand awareness that was driven across a robust marketing plan inclusive of linear, YouTube, social, and influencer support.