2021
Entrant Company
Miami Ad School Hamburg
Category
Advertising / Advertising Campaign
Client's Name
Brandon J. Broderick
Country / Region
Bulgaria
Experience Level
Student
Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.
Credits
Entrant Company
The Hettema Group
Category
Integrated Marketing / Promotional (NEW)
Country / Region
United States
Entrant Company
Cloudmellow
Category
Website / Home Page / Landing Page
Country / Region
United States
Entrant Company
Al Dente Entertainment GmbH
Category
Series / Campaign / Green / Eco-Friendly
Country / Region
Germany
Entrant Company
CRX Design
Category
Design & Print / Packaging
Country / Region
Brazil