2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Relentless & Condescending

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising Campaign

Client's Name

Brandon J. Broderick

Country / Region

Bulgaria

Experience Level

Student

Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.

Credits

Art Director
Alejandro Gutierrez
2021
Integrated Marketing
NYX Awards 2021 Winner - Hettema House Party , The Hettema Group
gold
winner
The Hettema Group

Entrant Company

The Hettema Group

Category

Integrated Marketing / Promotional (NEW)

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - iConnect - A Credence Global Solutions Product, Cloudmellow
gold
winner

Entrant Company

Cloudmellow

Category

Website / Home Page / Landing Page

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - GLAME by Silgan Closures , Al Dente Entertainment GmbH
gold
winner
Silgan Closures GmbH

Entrant Company

Al Dente Entertainment GmbH

Category

Series / Campaign / Green / Eco-Friendly

Country / Region

Germany

2021
Design & Print
NYX Awards 2021 Winner - Dove Summer Edition , CRX Design
gold
winner

Entrant Company

CRX Design

Category

Design & Print / Packaging

Country / Region

Brazil