2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Relentless & Condescending

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising Campaign

Client's Name

Brandon J. Broderick

Country / Region

Bulgaria

Experience Level

Student

Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.

Credits

Art Director
Alejandro Gutierrez
2021
Website
NYX Awards 2021 Winner - TransmetriQ Website, DesignHammer
gold
winner

Entrant Company

DesignHammer

Category

Website / Home Page / Landing Page

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Disprz - Enterprise Learning & Development, Web Dev Group Ltd. Liability Co.
gold
winner

Entrant Company

Web Dev Group Ltd. Liability Co.

Category

Website / E-Learning Education

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - PeopleReady Brand Refresh: We Are Ready™, PeopleReady - A TrueBlue Company
gold
winner

Entrant Company

PeopleReady - A TrueBlue Company

Category

Design & Print / Corporate Identity

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - Love, The Office , IA Interior Architects
gold
winner
IA Interior Architects

Entrant Company

IA Interior Architects

Category

Social Video / Business-to-Business

Country / Region

United States