2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Relentless & Condescending

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising Campaign

Client's Name

Brandon J. Broderick

Country / Region

Bulgaria

Experience Level

Student

Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.

Credits

Art Director
Alejandro Gutierrez
2021
Advertising
NYX Awards 2021 Winner - Read beyond the lines, Family AG
gold
winner

Entrant Company

Family AG

Category

Advertising / Advertising / Other

Country / Region

Switzerland

2021
Design & Print
NYX Awards 2021 Winner - QNET - The Best Products in the Right Business, QNET
gold
winner

Entrant Company

QNET

Category

Design & Print / Catalog

Country / Region

Singapore

2021
Web Based Production
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
gold
winner
Corn Warriors

Entrant Company

Swood Media

Category

Web Based Production / Agricultural

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - ACAMS Today September-November 2021 Cover, ACAMS
gold
winner

Entrant Company

ACAMS

Category

Design & Print / Magazine Cover

Country / Region

United States