2021
Entrant Company
Miami Ad School Hamburg
Category
Advertising / Advertising Campaign
Client's Name
Brandon J. Broderick
Country / Region
Bulgaria
Experience Level
Student
Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.
Credits
Entrant Company
Family AG
Category
Advertising / Advertising / Other
Country / Region
Switzerland
Entrant Company
QNET
Category
Design & Print / Catalog
Country / Region
Singapore
Entrant Company
Swood Media
Category
Web Based Production / Agricultural
Country / Region
United States
Entrant Company
ACAMS
Category
Design & Print / Magazine Cover
Country / Region
United States