IMD Business School: Increasing Brand Awareness In Iberia

Based in Switzerland, IMD is one of the world’s leading business schools – it has topped the Financial Times’ Executive Education Global Ranking for Open Executive Programs for the past 9 editions. In a pandemic context, marketing & sales efforts for IMD in Iberia - led in partnership with Ulled Asociados - managed to successfully pivot to the digital environment and convey this transition in an assured and impactful manner, maintaining existing business while reaching new targets and improving general brand awareness.