2022
Entrant Company
Gravity Global
Category
Social Media / YouTube Channel / Video (NEW)
Client's Name
Embraer
Country / Region
United Kingdom
Experience Level
Agency
Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years.
Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back!
Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority.
The new 21/22 Embraer – Profit Hunter campaign ‘A Force with Nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances.
This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.
Credits
Entrant Company
INVIVO, a Red Nucleus company
Category
Video/ Film / Web Based Productions / 3D Animation (NEW)
Country / Region
Canada
Entrant Company
Paisabazaar.com
Category
Youtube / Vimeo Videos / YouTube / Vimeo Videos / Others___
Country / Region
India
Entrant Company
QNET
Category
Youtube / Vimeo Videos / Motivational
Country / Region
Singapore
Entrant Company
Moburst
Category
Branded Content / Design / Web Agency / Production Company
Country / Region
United States