2022

NYX Awards - 2022 Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations - Media Relations / Other

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
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Entrant Company

nss factory

Category

Video/ Film / Web Based Productions - Design / Web Agency / Production Company

Country / Region

Italy

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NYX Awards 2022 Winner - Freedom to Explore
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winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Marketing / Advertising Campaigns - Original Music

Country / Region

Norway

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NYX Awards 2022 Winner - Alumni Universität Graz
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winner
Universität Graz

Entrant Company

COPE Content Performance Group

Category

Design - Magazine

Country / Region

Austria

2022
 
NYX Awards 2022 Winner - Miami Bull
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winner
Miami Bull

Entrant Company

Factory PR

Category

Public Relations - Publicity Campaign

Country / Region

United States