2022
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Client's Name
Netflix UK
Country / Region
United States
Experience Level
Internal
We want what we can’t have. Studies show that when audiences learn a TV show is going to be removed from a platform, viewership increases. So when UK audiences aren’t watching enough foreign language content on Netflix, the best way to get them to do so is to convince them they will no longer be able to.
The Brexit referendum embodies England’s fear of everything foreign. What if NetflixUK pretended that because of an obscure Brexit cultural import law, they’d be losing all rights to foreign films and shows in a week’s time? The inevitable fan outrage on social media would raise awareness of previously overlooked foreign content. And with prominently displayed deadlines on the Netflix homepage, these shows would appear all the more desirable.
Forbidden fruit is sweeter when it’s just out of reach.
Credits
Entrant Company
Gravity Global
Category
Content Marketing Strategy - Content Marketing Integration (NEW)
Country / Region
United Kingdom
Entrant Company
Cooper Smith Agency
Category
Publications - Magazine
Country / Region
United States
Entrant Company
Alludo
Category
Strategic Campaign - Internal Comm Campaign
Country / Region
United States
Entrant Company
AMT
Category
Video/ Film / Web Based Productions - Manufacturing
Country / Region
United States