2022
Entrant Company
Formica Corporation
Category
Design - Brochure
Client's Name
Country / Region
United States
Experience Level
Internal
The Project : Create a downloadable and emailable document that promotes the 2022 SurfaceSet® Collection. The document will be hosted on Formica.com, used as a part of sales presentations, and emailed to customers.
Aligning with 2022 interior design trends, the SurfaceSet® Collection is comprised of 4 solid colors, 6 woodgrains, ten patterns and 1 new texture. We concepted a nicely-designed lookbook that would focus on and celebrate the new products. The lookbook is heavily visual, with the design rationale accompanying imagery to tell the stories.
The entire document is hyperlinked to Formica.com to encourage interior designers to order a free sample, connect the 'selling dots' for the sales team and to sell in the absence of an actual sales person. The document has been translated into multiple languages, optimized for all North American customers. To date it has been downloaded from the Formica websites, and used as a presentation piece in hundreds of sales presentations to architectural firms across North America.
Entrant Company
Proscalar, LLC
Category
Social Media - Twitter Page
Country / Region
United States
Entrant Company
atomic.marketing, LLC
Category
Design - Banner / Sign
Country / Region
United States
Entrant Company
NBCUniversal
Category
Content Marketing Strategy - CSR
Country / Region
United States
Entrant Company
imageimage agency
Category
Design - Logo
Country / Region
Canada