2023
Entrant Company
Firesign Marketing
Category
Design - Logo
Client's Name
Kies IP
Country / Region
United States
Experience Level
Agency
Kies IP was founded and owned by a woman who named her intellectual property law firm in honor of Mary Dixon Kies, the first woman to be granted a United States patent. Kies IP hired Firesign Marketing to create its logo and the resulting logomark paid tribute to Kies' invention, a process for weaving straw with silk or thread in the hat-making process, an innovation that helped the fashion industry overcome fabric embargoes during the War of 1812. The interwoven letters I and P represent intellectual property and two of the key principles the firm wanted to convey to the public: Kies IP is innovative and pioneering.
Credits
Entrant Company
Yamamoto Agency
Category
Video / Web Based Productions - Corporate Image
Country / Region
United States
Entrant Company
Voler Strategic Advisors
Category
Strategic Campaign - Viral Marketing Campaign
Country / Region
United States
Entrant Company
Washington Gas
Category
Content Marketing Strategy - Speech
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Product Branding
Country / Region
United Kingdom