2023
Entrant Company
K11 Concepts Limited
Category
Content Marketing Strategy - Social Media Content - Instagram (NEW)
Client's Name
Country / Region
Hong Kong SAR
Experience Level
Internal
K11 MUSEA is the pioneer in introducing immersive experiences of art and culture to the public as THE ULTIMATE CULTURAL-RETAIL DESTINATION, the home of best-in-class venues for world class art exhibitions.
K11 MUSEA hosts Hong Kong’s MOST DIVERSE NFT EXHIBITION to date, bringing a curation of 200 of the most iconic and coveted NFT creations to the masses — democratizing the new frontier of art & culture.
Bridging the physical and digital worlds by showcasing over 200 NFTs on around 650 digital screens spanning 9 levels of K11 MUSEA, along with in-person tours, METAVISION was the first time members of the public got direct access to such a roster of high-value artworks.
Engaging the public with a variety of online and offline activities, ranging from Hashtag game and digital game, to book physical tour and register online tours, workshops and talks — open up the possibilities of the next iteration of the internet — the Metaverse — to all!
With METAVISION, K11 MUSEA is able to draw public attention among the competitors, inject new motive to boost the retail market.
Entrant Company
The Marketing Arm, Optimum Media Direction
Category
Strategic Campaign - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media - Social Ad Campaign
Country / Region
United Kingdom
Entrant Company
C-4 Analytics
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Advertising - Advertising Campaign
Country / Region
United States