2019
Entrant Company
REX Marketing + Design Inc.
Category
Digital - Website - Small Business
Client's Name
PLE Painting
Country / Region
Canada
Experience Level
Agency
PLE Painting is a Vancouver-based commercial and residential painting company. REX was commissioned to help PLE rebrand as an independent painting company after being in the industry for over 30 years. REX completed a brand strategy, armed them with an award-winning visual identity, and crafted strategic campaign messaging.
Positioned as Vancouver’s Best Painting company, PLE is sought out by commercial and residential clients such as premium hotels and award-winning, luxury home builders. Offering top quality services helps PLE stand out in a sea of competitors. PLE receives business primarily through referrals and networking, and they send leads to their website. The audience is looking for credibility points (via testimonials and portfolio), assessing the range of service, and wants to request a cost estimate with ease.
The website is an engagement platform, designed to communicate PLE’s brand distinctions, with the primary goal of converting new leads and moving them along the customer journey by requesting an estimate from PLE.
We needed customers to be able to identify themselves as a PLE customer, whether as a commercial or residential client, and understand that PLE offers a high-level of service.
Where other painting companies have generic template sites that mainly promote their services, our strategy was to take a customer-centric approach, designing to appeal directly to our audience segments. We emphasize credibility, distinguish areas of service, project types, commitment to safety standards and the sophistication and polish of their team (which is a rare find in their industry).
The tagline “when you need the best” is a key message that is executed throughout the brand’s website and on all integrated marketing touchpoints, online and offline.
PERFORMANCE:
Saw an immediate increase in requests for estimates after the launch of the website.
Credits
Entrant Company
Perpetual Media Group
Category
Television / Broadcast - News or News Feature
Country / Region
Canada
Entrant Company
Stanley Black & Decker
Category
Social Video - Fitness, Health & Wellness
Country / Region
United Kingdom
Entrant Company
This Is Crowd
Category
Magazine - Travel / Tourism
Country / Region
United Kingdom
Entrant Company
Vanishing Point Entertainment
Category
Commercials / Marketing / Promotional - Entertainment
Country / Region
United States