In Appreciation of Caregivers

This short film portrays the story of Suzanne Foster. Following surgery, and throughout her chemo and radiation treatment for breast cancer, one thing stood out for Suzanne: the caregivers who nurtured her back to health.

“An illness like cancer not only attacks your physical body, but it attacks your soul,” says Suzanne. “The caregivers understood the difficult journey that I was on. To have that level of empathy for someone they’ve never met before… while providing trained medical care – that’s a special art.”

Suzanne has long advocated for improvements in the healthcare system, but it was her own cancer battle that gave her new perspective on the role of caregivers. When she joined STANLEY Healthcare, her mission became supporting and enabling caregivers to do their best work.

“What I underestimated about healthcare is that it’s not just about the technology,” she says. “It’s about the support of the caregivers. Healthcare comes down to how well caregivers perform and how they connect with patients.”

STANLEY Healthcare focuses on empowering caregivers by providing them with the equipment and services they need to deliver excellent care. The technology optimizes the environment in which they work, removing administrative tasks so they can spend more time with patients.

This social media video was created by Stanley Black & Decker in recognition and appreciation of caregivers all over the world – the ultimate unsung heroes.

The campaign ran on the STANLEY Healthcare and Stanley Black & Decker corporate social media platforms (Facebook, YouTube, Twitter, Instagram and LinkedIn) from May 15 to June 3, 2019. Audience: healthcare specialists and caregivers in the USA.

Results:

Video views: 1,559,842 (versus a KPI of 1,000,000)

Engagement: 868,651 (versus a KPI of 250,000)

Impressions: 8,691,542

Media budget: $9,250