Hidden Stories of QVM

The purpose of the Hidden Stories campaign was to attract the local community back to the Market during a period of change and renovation by reminding them about what they loved about the Market - community, family, friends, diversity, sustainability, fresh food, craftsmanship, artisans etc.

The films were released via the Queen Victoria Market website as YouTube embeds on the following page:

https://qvm.com.au/hiddenstories/

Shorter versions were also released on the Market’s Facebook, Instagram and Weibo (with Chinese subtitles).

The videos reached over 600,000 viewers in 30 weeks.

And they succeeded in doing this as trade improved after the launch of the campaign.

Over 4 million people visit the Queen Victoria Market in Melbourne, Australia every year.