2021

NYX Awards - 2021 Silver Winner Winner

We Are Directive

Entrant Company

Directive Consulting

Category

Branded Content - Business-to-Business

Client's Name

Directive Consulting

Country / Region

United States

Experience Level

Agency

Reach goals that others couldn't. Find opportunities that others missed. Hit your MQL targets every time.

Directive goes beyond what's expected - so that you can, too.

With the introduction of a revamped brand comes the creation of a company hype video. In this piece, we wanted to show the unrelenting determination and know-how that drives Directive to achieve client goals. The motion design and copy was intentionally developed to sit outside the conventional design landscape of consulting companies and illustrate Directive's commitment to tenaciously surpassing goals. As a 2021 recipient of the Great Place To Work Certification and a 'People First' company, it was important that we not only share our capabilities and accomplishments, but also inject our company culture through photos of our employees. The video was used as both social media content and sales collateral, and received glowing reviews from clients and prospective clients. This resulted in proposal attendance rates increasing by 93% as well as increased engagement on our

Credits

Directive Creative Team
Direction
Brian Bui
Script + Direction
Izabelle Hundrev
Art Direction + Motion Design
Ryan Young
CEO
Garrett Mehrguth
2021
Integrated Marketing
NYX Awards 2021 Winner - Angel's Share
silver
winner
Hennessy

Entrant Company

Miami Ad School Hamburg

Category

Integrated Marketing - Cause Marketing

Country / Region

Bulgaria

2021
Web Based Production
NYX Awards 2021 Winner - Corn Warriors - Season 5
silver
winner
Corn Warriors

Entrant Company

Swood Media

Category

Web Based Production - Editing (Skill)

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - Family Strong Season Finale: Bonding (Part 2)
silver
winner

Entrant Company

Fluent Research

Category

Web Based Production - Documentary

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Benedictine University Commencement
silver
winner
Benedictine University

Entrant Company

Paul Gregory Media

Category

Non-Broadcast - Schools / Colleges / Universities

Country / Region

United States