2022
Entrant Company
Warner Media - Courageous Studios
Category
Branded Content - Business-to-Consumer
Client's Name
AT&T
Country / Region
United States
Experience Level
Internal
STEM education has a race problem – with a yawning gap in participation and achievement between Black and White students.
To help close this gap and inspire more diverse participation in STEM studies, AT&T created “Forces of Change,” a docuseries that celebrates Black STEM role models by highlighting the breakthroughs of Black scientists from AT&T’s storied Bell Labs.
Each episode gives a voice to these pioneers, examining how their groundbreaking inventions and legacies of mentorship continue to influence young Black STEM professionals. From the microphone technology found in our cellphones to advances in engineering, our short films showed the impact of building intentional STEM pipelines for the next generation of Black scientists and researchers.
By showing audiences tangible Black contributions to the sciences and the importance of closing the education gap, “Forces of Change” boosted audience Favorability (+6%), Consideration (+17%) and Perception (+13%) of AT&T’s commitment to equality – and made a massive impact with 21M total views.
Credits
Entrant Company
Cooper Smith Agency
Category
Strategic Campaign - Digital Marketing Campaign
Country / Region
United States
Entrant Company
dōTERRA International
Category
Publications - Magazine
Country / Region
United States
Entrant Company
Blue Chalk Media
Category
Video/ Film / Web Based Productions - Nonprofit
Country / Region
United States
Entrant Company
Appnovation
Category
Website - Nonprofit
Country / Region
Canada