2023
Entrant Company
SFC Group
Category
Video / Web Based Productions - Health & Wellness
Client's Name
American College of Allergy, Asthma, and Immunology
Country / Region
United States
Experience Level
Agency
Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers of the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma is no picnic. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.
Credits
Entrant Company
Gravity Global
Category
Advertising - Advertising Campaign
Country / Region
United Kingdom
Entrant Company
Cynda Media Lab
Category
Design - Packaging
Country / Region
United States
Entrant Company
Gravity Global
Category
Content Marketing Strategy - Marketing Material
Country / Region
United Kingdom
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Art Direction
Country / Region
United States