2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Shaping Change Together

Entrant Company

Gravity Global

Category

Advertising / Advertising Campaign

Client's Name

AkzoNobel Packaging Coating (ANPC)

Country / Region

United Kingdom

Experience Level

Agency

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.
ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.
We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

Credits

All@GravityGlobal
2023
Commercial & Marketing
NYX Awards 2023 Winner - We are the Federal Criminal Police Office Austria, MONTE NERO Productions
gold
winner
Federal Ministry of the Interior Austria

Entrant Company

MONTE NERO Productions

Category

Commercial & Marketing / Public Interest / Awareness

Country / Region

Austria

2023
Social Media
NYX Awards 2023 Winner - Getac ZX10: Get Real, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / YouTube Channel / Video (NEW)

Country / Region

United Kingdom

2023
Website
NYX Awards 2023 Winner - Resilience Behavioral Health, Dreamscape Marketing
gold
winner
Resilience Behavioral Health

Entrant Company

Dreamscape Marketing

Category

Website / Home Page / Landing Page

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Addressing the Disparities Black Women Face with Mammograms, Helen + Gertrude
gold
winner

Entrant Company

Helen + Gertrude

Category

Strategic Campaign / Social Media Campaign

Country / Region

United States